The Funky Grooves collection draws from Vlisco‘s proud history, inspired by global urban culture and couture craftsmanship. It’s a collection of contrasts, with edgy street wear influences reinterpreted through a lens of pure glamour. The new collection is a melting pot of ideas, using new colours to update Vlisco’s heritage designs, and classic Vlisco techniques to create new looks.
Raw, geometric lines, traditional wrap shapes, bold metallic studs and edgy industrial hues come together to create a modern vibe. The collection’s colours range from earthy browns, brassy golds and bronzes, to brick reds and shocking pinks, and fresh acid blues and greens. It all comes together in the Funky Grooves collection, for a look that is bold, punky and original, yet feminine and effortlessly easy to wear.
The new Funky Grooves fabrics will also form part of a fashion & accessories collection, which will be available at selected Vlisco boutiques from August 2012.
The Campaign Photo Gallery
The Funky Grooves Campaign Video
Credits
Creative concept – Vlisco. In co-operation with: Production Story
Film direction – Wendelien Daan
Art direction – Daphne Westland
Dresses: Vlisco & Deux d’Amsterdam
Previous campaigns from Vlisco you might also like;
Palais des Sentiments – the Elegance of African Print
Experience “Silent Empire – THE POWER OF SUBTLETY” by Vlisco
Vlisco Six Yards Garuanteed Dutch Design at Museum for Modern Art Exhibition, Arnhem
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