Check out Rihanna’s new music video, “What Now”. The song explores the dark side of love and according to Rihanna, the video is creepy and demented.
“It’s gonna be kinda eery, very creepy because ‘What Now’ is one of those songs that you can get really boring with the visual,” said Rihanna. “Everybody’s probably expecting like a narrative type of video, a love story of some sorts, something really soft and pretty. It is pretty and kinda soft, but it’s really a little demented.”
What Now is the fifth single off Rihanna’s album, Unapologetic.
