Africa Fashion Week London has announced Motions to be the official hair sponsors of this years edition of Europe biggest fashion event. Motions, a leading care hair brand will be supporting the best African fashion event to provide a platform for the best fashion designers of Afro origin or those whose works are inspired by African prints and other African fabrics. The event will also provide a platform for unknown African fashion designers to showcase their work to a large audience.
This is not the first time Motions is sponsoring the annual fashion event designed to showcase the best of contemporary African designs that will be taking place on the 7 and 8th of August at Olympia, London.
Motions will be creating all the hairstyles for the catwalk during the two-day event. Top hairstylists will be styling the models with Motions’ wide range of innovative hair products, creating glamorous and iconic looks to complement the dynamic fashions that audiences have come to expect from the shows.
In addition to producing catwalk looks, Motions will also have its own stand where they will be hosting numerous activities including demonstrations competitions and a Hair Clinic where top stylists will be on hand to provide expert hair advice. As hair sponsors there will also be a Motions VIP Lounge & Hair Boutique where visitors will be able to purchase the exclusive AFWL Motions Gift Sets.
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The partnership between Motions and Africa Fashion Week London continues into its second year; proving to be successful collaboration for two innovative and pioneering brands. With all the action taking place in one of the most exciting, culturally diverse cities in the world, AFWL 2015 promises to be showstopping two days.
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