Arcade Content’s Lebogang Rasethaba directed the music video for Nice Shandees, the Sibot and OKMalumkoolkat collaboration that dropped on YouTube yesterday.
Sibot and OKMalumkoolkat both featured in Lebogang’s acclaimed documentary, Future Sound of Mzansi, a celebration of the electronic musicians behind the country’s post-Apartheid after-party.
Lebogang’s visual interpretation of the track is more digital art than music video. “Sibot’s beat and Okmalumkoolkat’s lyrics gave us an opportunity to create a world that has never been seen before,” he says. “Once that became clear to us, we set to make a standout video that broke all standing space-time continuum inventories within music video language.”
Sibot has released music for Diplo’s Mad Decent label; sound-tracked Miley Cyrus’ Instagram videos; and collaborated with the who’s who of the South African music scene, including Spoek Mathambo, Ninja (Die Antwoord), Markus Wormstorm, and Felix Laband.
OKmalumkoolkat similarly has a cult-like following in South Africa, not just for his solo work but also for his collaborations as BoyznBucks and Dirty Paraffin.
Nice Shandees was originally released last year on Sibot’s free-download EP, Arc Eyes. “I initially wanted it for my mixtape but got the opportunity to put it out through Red Bull Studio Cape Town, backed by a billboard,” laughs Sibot.
What people are saying about #niceshandees:
[box type=”info” ]“The best video to come out of this country so far this year.” Hype Magazine.
“A collaboration by two of the best in the business.” We-Are-Awesome
“As per usual Malume comes through with the crazy visuals that no other artist can copy…” They Know
“Visually it’s as if Tron was set in Kwazulu Natal, with the backup of Sibot clones doing the signature Okmalumkoolkat taxi dance.” Don’t Party
“Nice Shandees… features one of our favourite South African rappers, Okmalumkoolkat. He is also one of the weirdest rappers in SA, if not the world, and his quirky flow works wonders with the spaces in Sibot’s synth-heavy beat.” Afropop
“Set to be an anthem.” Durban Is Yours
“@sibot_ x okmalumkoolkat : lebogang rasethaba killed the visuals on #NiceShandees. It was sure worth the wait.” PrincoMthombeni on Twitter
“@okmalumkoolkat : the #NiceShandees video is out of this world, Dope visuals!!! Future mfana killing the scene right now… I salute U KoolKat” @Ivandavies3 on Twitter
“Stop what you doing, respect yourself and appreciate @okmalumkoolkat x @sibot_” @iampaulward on Twitter
“Yoh this track (and video) by @okmalumkoolkat is killer” @j_cilliers on Twitter
“@okmalumkoolkat your new video is umswenk” @MusMawkish on Twitter[/box]