Successful and innovative entrepreneurs get excited by using the latest digital technology to improve business operations and build a better reputation online. Social media is a powerful platform that is used to create new partnerships, connect with customers and improve one’s image. It is common for high-level executives to create personal profiles on some of the world’s most popular social network sites and post updates frequently. One major goal of using social media is to attract a loyal following of diverse online users.
Some people follow successful executives on social media just to get some expert advice on specific topics in niche markets and industries. Social media is also used by executives to establish connections between business and politics. Ordinary consumers and small business owners might not realise the scope of certain regional conflicts. By contrast, high-level executives understand the impact that instability in certain countries can have on a global economy. For example, violence in the Middle East directly influences oil prices. The fluctuation of oil, in turn, affects dozens of other industries. Social media is used to follow exclusive stories such as outbreaks of violence near major oil fields in the Middle East. Corporate executives are very interested in following and sharing such stories with other online users.
Posts about international politics are often featured on the profile page of successful entrepreneurs. Elections, protests and formation of coalition governments in certain countries can impact the economies of other nations. Corporate leaders are extremely concerned about shifts in power in countries that possess relevant resources and manufacturing facilities. Social media posts on major political events become even more captivating when photos and videos are included.
Business leaders are often careful about sharing their personal political beliefs and stands on social media. There is some concern that choosing a political side can polarize a company and an entire customer base. Therefore, executives often refrain from posting any personal comments regarding wars, elections, government debt and similar topics. However, it is encouraged for CEOs to share their moral beliefs on social media. Support for basic human rights, democracy and salary equality can score some big PR points in the media.
Global economics is another popular topic discussed by successful entrepreneurs on social media channels. Charts, reports and other financial data is usually posted by business people who are interested in niche markets such as stocks or commodities. Such social media posts are typically followed by other individuals who have something to gain or lose financially from the topics mentioned. Ordinary consumers of companies are probably not interested in reading analytic financial data that is posted by executives. A businessman like Glen Gonzalez and other investors are examples of successful entrepreneurs who use social media.
High-profile business people often follow other individuals on social media networks. Ordinary consumers are interested in finding out the types of people or entities that are affiliated with certain executives. Business people can show their personal character by using social media to connect with their favourite athletes, entertainers, educators, activists and more. At the same time, entrepreneurs need to publicly display their connections with other important business partners such as investors, company executives and government departments.
