Popular Nigerian musician DBanj has signed a new celebrity endorsement deal with Apple to represent the Apple/Beats By Dre as their African Ambassador.
As part of the deal, the new Beats By Dre African Ambassador (D’banj) will get his own customized earphones that will be launched in December. Beats By Dre made the announcement and welcomed D’Banj to the team by tweeting through their Twitter account @beatsbydre, “Our boy @iamdbanj in his custom #StudioWireless. Welcome to #BeatsFam & congrats on 10 yrs in the game. #BeatsByDre.”
Beats Music & Beats Electronics, which is the company that makes Beats By Dre was acquired by Apple a few months ago for the sum of $3 billion. Dre’s earnings from the deal boosted his income and made him the highest earner of any musician that has ever been evaluated by Forbes Magazine on their list of highest earners in hip-hop.
In 2012, before the purchase by Apple, Dr Dre also made number one on the list (Forbes) as a result of the growth and earnings from Beats By Dre.
Photo Credit: Twitter account @beatsbydre