“Music gives a soul to the universe, wings to the mind, flight to the imagination and life to everything.” That was according to Plato. If you want to give life to your marketing campaign, then music is an elixir at your disposal. The use of music in advertising can be traced back to the nascent periods of the television industry. This technique continues to be used to great effect even in this day and age.
What is Music in Advertising?
Music in advertising refers to the integration of music in advertisements for enhanced success. The use of music in advertising is not an entirely new concept. Music artists continue to make lucrative deals with advertisers out to gain rights to use their music in their advertising.
The Allure of Music in Advertising
The use of music in advertising is not only good for your customers but also for your brand. As Bob Marley put it squarely, “one thing about music, when it hits you, you feel no pain.” The following are some of the advantages of using music in advertising:-
Entertainment
Advertisements would certainly be very boring without music. Think of the tech ads that we have come to fall in love with being run without the catchy Indie tunes. Yes, that’s right. You wouldn’t spend more than ten seconds watching them. Music provides heavenly entertainment to viewers of your ad as they soak in the message about your business, product or service.
Memorability
The media environment is currently saturated with a plethora of advertisements competing for viewers’ attention. Chances are that majority of these ads fail to linger in the memory of the viewers. Music can help make your ad memorable especially if it elicits a particular mood or feeling parallel to the message being conveyed in the ad.
Customer Focus
Music is one sure way of engaging with your target customers. This is especially the case where you know your customers very well that you can identify the genre of music that make them tick. Proper knowledge of your customers can afford you the right to go to extremes and play the not so popular music. However there is a caveat. The music should be appropriate to a general audience especially if your ad is to be aired in channels with a nationwide reach.
Smooth Flow of Your Ad
Most ads these days entail fast edited pictures or videos. Airing them without music can be very unappealing. Music helps establish a smooth flow of your ad.
When building your brand, it is important to try as much as possible to make sure all the senses of your customers are engaged. Unfortunately, most people focus on sight without paying much attention to hearing. Do not deny your customers music when airing your ad.
So, while musicians are looking for how to market their music, it is time for you to start marketing and promoting your products and services by using music in advertising.
