Justine Sacco, an ignorant Public Relations executive working with InterActiveCorp, who tweeted, “Going to Africa, hope I don’t get AIDS’ has issued a statement apologising for her insensitive and racist tweet. Her statement was issued to South African paper, The Star, a day after losing her job for her astonishing tweet.

Read her apology below;

Words cannot express how sorry I am, and how necessary it is for me to apologize to the people of South Africa, who I have offended due to a needless and careless tweet. There is an AIDS crisis taking place in this country, that we read about in America, but do not live with or face on a continuous basis. Unfortunately, it is terribly easy to be cavalier about an epidemic that one has never witnessed firsthand.

“For being insensitive to this crisis — which does not discriminate by race, gender or sexual orientation, but which terrifies us all uniformly — and to the millions of people living with the virus, I am ashamed.

“This is my father’s country, and I was born here. I cherish my ties to South Africa and my frequent visits, but I am in anguish knowing that my remarks have caused pain to so many people here; my family, friends and fellow South Africans. I am very sorry for the pain I caused.”

As a PR executive, Justine’s job was to build a good image of her organisation and the public. Instead, she went ahead and place them in a difficult situation. She clearly underestimated the power of the internet and social media.

Before losing her job, Justine Sacco was the director of corporate communications at media company IAC.

ALSO SEE: Black People, Go Back To Africa – We Should Have Never Bought You @LesliFrye Tweeted.


  1. Ignorance is really a disease. With her kind of education and profession, she should have known better.

  2. Such a shameful human. How people just spit out anything they feel like on social media and the internet. They don’t care who they hurt. It’s all about fun for them. Now she is the one that lost her job, received criticism from every corner while trending for the wrong reasons. She has to put down her online profiles. Tell me who the joke is now on.

  3. Well, i’m not surprised she is dumb. but i’m surprised such a dumb people has such a position and work in such a sector where she has to be the one managing the companies communications and public affairs. What a shame.

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