A Dutch magazine, known as “Jackie” recently described Rihanna as a n—a b—h. According to the article written by the editor, Eva Hoeke, Rihanna was described as follows;
“N—A B—H. She has street cred, she has a ghetto ass and she has a golden throat. Rihanna, the good girl gone bad, is the ultimate n—a b—h and displays that gladly, and for her that means: what’s on can come off. If that means she’ll be on stage half naked, then so be it. But Dutch winters aren’t like Jamaican ones, so pick a clothing style in which your daughter can resist minus ten. No to the big sunglasses and the pornheels, and yes to the tiger print, pink shizzle and everything that glitters. Now let’s hope she won’t beat anybody up at daycare.”
It’s difficult to tell if the magazine was making an effort to be funny but Rihanna definitely wasn’t laughing at the whole episode. She caught wind of the magazine’s choice of words and she (of course) took to Twitter to give Eva Hoeke, the editor-in-chief of the mag, a piece of her mind.
“@evajackie I hope u can read English, because your magazine is a poor representation of the evolution of human rights! I find you disrespectful, and rather desperate!! You ran out of legit, civilized information to print! There are 1000′s of Dutch girls who would love to be recognized for their contributions to your country, you could have given them an article. Instead, u paid to print one degrading an entire race! That’s your contribution to this world! To encourage segregation, to mislead the future leaders to act in the past!
“You put two words together, with the intent of abasement that made no sense…”N—A B—H”?!….Well with all respect, on behalf of my race, here are my two words for you…F–K YOU!!!”
Before getting her ass handed to her on twitter by Rihanna, Eva had already tweeted an apology in Dutch. She wrote:
[Translated] “Two things we learned. 1: no bad jokes in the cover page. 2. do not act as if a bad joke is good. Sorry, guys. My bad.”
In the next issue will be a correction. I can tell you that it was never our intention to offend anyone.
She also posted on her facebook:
First: thanks for all your responses. I can be brief about this: this should never have happened. End of story. The corresponding author may have had no evil intent – the headline of the article was intended as a joke – but it was a bad joke, to say the least. And that’s me, the editor, then slipped through the fingers. Stupid, and f-cking painful for all concerned. The author has been called to account. I hope that you believe that there is absolutely no racist motive to the wording underlay. It was stupid, you hear it all the time on TV and radio, then your idea of what is normal apparently shifts – but it was especially misguided: there was no malice behind it.’
We make our magazine with love, energy and enthusiasm, and it can sometimes happen that someone shoots off the road. And then you can only do one thing: apologize. And hope that others accept. From the bottom of my heart I say it again: it is never our intention for this to hurt anyone. And I mean that.
Eva has yet to respond to Rihanna personally nor did she apologize directly to Rihanna in her statement posted on facebook. How in the heck did she think that calling someone a ‘ngga btch’ was going to be taken as a joke? Out of pocket.
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