Detour fashions and Zadira Africa are two fashion brands that will be showcasing their collections at the upcoming Africa Fashion Week London. The event, set to take place on Friday 9th and Saturday 10th September at Olympia London has several designers scheduled to participate. The brand ambassador to this year’s Africa Fashion Week London is Nigerian singer Yemi Alade.

ALSO SEE: VIDEO: Victoria Grace At Africa Fashion Week London.

Below are the profiles of Detour fashions and Zadira Africa.


Detour fashions is a brand that gives women a chance to explore and be inspired to improve their lifestyles and personalities. Its timeless pieces are simple, elegant yet trendy. Founded in 2007, Detour is an emerging fashion house that potrays elegance, simplicity and sophistification in its designs.

The fashion brand was founded by Kagiso Lesotlho in 2007. Kagiso was a protégé to the late Elizabeth Mmanfedi Lesotlho (grandmother) who was in her lifetime a dress-maker of repute who crafted various outfits to sell.

Detour Fashions signature reflects vintage style with a tweak of classic style and fine detail.


Zadira Africa which was established in 2013, is an indigenous company based in Nigeria, with Ms. Ebidomo Okudu as the CEO. They manufacture bags, shoes and accessories made in fabric, leather and skin built on a timeless and contemporary design aesthetic, depicting the rich culture of Africa.

Zadira Africa develops all its designs in Nigeria which are then handcrafted by gifted craftsmen from all over Africa under tight quality control. Zadira Africa products are handcrafted out of the finest leather and fabrics available. Their bags, shoes and accessories are unique and exclusive , providing you with function and durability as well as affordable prices.


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